Matta rice is also known as Kerala red rice, Rose matta rice or Red parboiled rice. They are the most popular and preferred rice variety in Kerala. Elite Matta Long Grain rice is high quality Matta rice variety, processed finely under hygienic conditions, carefully preserving the nutritive value of the farm fresh rice. It is 100% wholesome and has 0% additives. It is unique in its shape, size and color and is highly rich in nutrients, minerals, vitamins and fibers.